You are now leaving the CIBC Cleary Gull website. Are you sure you would like to leave?

Sold a rapidly-growing, branded producer of probiotic supplements to a private equity owned strategic buyer.


Cleary Gull Inc. advises American Lifeline, Inc. in its sale to Clarion Brands, LLC, a portfolio company of Swander Pace Capital

Milwaukee, Wisconsin, July 18, 2016 – Cleary Gull Inc. is pleased to announce that American Lifeline, Inc., has been acquired by Clarion Brands, LLC, a portfolio company of Swander Pace Capital. Cleary Gull acted as exclusive financial advisor to American Lifeline, Inc. (d/b/a Florajen) in this transaction.

Florajen, (, headquartered in Baraboo, Wisconsin, is a top-recommended, fast-growing, and highly-respected line of probiotic supplements.  It is the #1 probiotic recommended by pharmacists that stock Florajen.  Growing at a compound annual rate over 25%, the Florajen brand represents efficacy, value, and 25 years of trust.


Interested in finding out more about our experienced team, array of services and rigorous process? Contact us today.